The world is changing all around us, especially professional sports. William Hill Sportsbook and the Vegas Golden Knights today made a joint announcement that both have reached a partnership. Thus, opening up possibly the biggest can of worms in pro sports in modern day history. The Golden Knights become the first professional sports franchise to join forces with a legal sports betting outlet.

We could not be more excited to partner with the Golden Knights.  We are headquartered in Las Vegas and have seen first-hand what this team has done for our community. William Hill is the leader in the U.S sports betting market and we are proud of the fact that this is the first sponsorship agreement between a sports book and an NHL team in the country.  We appreciate the leadership of Bill Foley and his Golden Knights management team in bringing a winning franchise to Las Vegas and always working to make the in-game experience the best anywhere. -Joe Asher, CEO of William Hill US

The William Hill and Golden Knights partnership will feature a dasherboard ad, in-arena signage, updated league-wide odds displayed on the Knight Tron during intermission, an away game watch party, and recognition on the LED ribbon board of the “William Hill Line Change” when the Golden Knights make a line change during the game.

We are always looking for innovative ways to engage different segments our fan base and provide a unique fan experience. Like the Vegas Golden Knights, William Hill US is a proud ‘Vegas Born’ organization. This partnership between a major professional team and a sports book operator is a historic, landmark agreement and we are delighted to be leading the way with William Hill in this space. -Kerry Bubolz, Vegas Golden Knights President

William Hill is the premier sportsbook in Nevada and boasts the best, and easiest to use, mobile sports betting app on the market.

This is a proud moment for us here at SinBin.vegas because William Hill has been a sponsor with us nearly from the site’s inception. Now, they’ve made history breaking through the glass ceiling of partnerships with sports gambling companies and NHL teams.