The Golden Knights weren’t able to repeat as Western Conference Champions (#NotAMajor), but they were able to successfully defend another title in year 2018-19.
For the second straight year, the Golden Knights sold the most jerseys in the NHL according to CMO Brian Killingsworth.
In Year 1, it was almost a foregone conclusion that the expansion team would top the list as literally every fan had to buy a new jersey. But to keep it up in Year 2 is quite the achievement.
The Golden Knights also topped the NHL in sales per cap (measured by fans/attendance) at in-arena team stores. And, Killingsworth confirmed during the 2018 playoff run people from over 110 countries bought Golden Knights apparel.
Marc-Andre Fleury finished atop the list of Golden Knights players for most jerseys sold and ranked 3rd behind Alexander Ovechkin and Sidney Crosby.
The top five Golden Knights jerseys sold were:
- Marc-Andre Fleury
- William Karlsson
- Alex Tuch
- Max Pacioretty
- Deryk Engelland
Killingsworth noted that Mark Stone made a strong push towards the top five in the few months following the trade deadline but didn’t quite crack the top five.
All in all, another year of dominance in the apparel market for the Golden Knights. It will be challenging to repeat as champs again in Years 3 and 4, and even tougher in Year 5 with the Seattle expansion franchise coming in, but if any city can do it, it’s Vegas.
(Stick tap to Alan Snel from LVSportsBiz. Check out his hour-long interview with VGK CMO Brian Killingsworth.)