Finally, a few names have hit the US Patent and Trademark database and one is likely the final name selected for the Las Vegas hockey team name.
The Creator‘s desired Black Knights was ruled out, so he had to choose another adjective. Desert Knights, Silver Knights, and Golden Knights were trademarked by Black Knight Sports and Entertainment. You can see the trademarks by going here and searching “Las Vegas AND Knights”
Can’t guarantee (these are the final three names) but the filings are on behalf of Black Knight Sports and Entertainment. -The Creator
This is the major step we’ve been waiting for as there’s no way for an NHL organization to print and sell anything without a trademark. Otherwise, SinBin.vegas would be printing Silver Knights stuff left and right and raking in the cash.
Trademarks are a much larger indication of the possible team name than domain names, which can be purchased after the fact… or not purchased at all. Plus, trademarks cannot be hidden as they must be registered by the business name planning on using them, while domains can be purchased by anyone and transferred.
Golden Knights was a team name for the University of Central Florida up until 1993 when they changed it to Knights “a solution to poor merchandise sales.” To our knowledge, neither Silver Knights nor Desert Knights have ever been used in sports.
If I were to guess, the name is among these three, but the fact that there are three proves there could be more coming.
Assuming there aren’t more to come and it is indeed one of the three, we’re going to call the team the Knights. So really, the adjective won’t make a huge difference. That being said, SinBin.vegas’ vote is for Silver.
It’s worth noting however, The Creator wasn’t shy about expressing his distaste for the name Silver Knights when we spoke with him after the George McPhee press conference on July 12th. He asked “what is a Silver Knight?” and said it doesn’t have the pizzaz or invoke the power he was looking for. Wonder if his mind has changed or if Golden and Desert have the edge?
The Creator also confirmed the timeline on the team name announcement has not changed. It is expected sometime in September or October.