Since the moment Gary Bettman announced Las Vegas was joining the NHL as the league’s 31st franchise, fans everywhere have been enamored by what to call the team.
I’ve written plenty of articles, sent countless numbers of Tweets, done Podcasts, radio interviews, appeared on TV, and I’m sad to admit it’s even dominated many of my conversations over the past month and a half. But the fact of the matter is the name of the team pales in comparison to the importance of the color scheme and logo.
A great name can be destroyed by a terrible logo and colors, while a subpar name can be saved by a cool design. One of the reasons there is such a negative reaction to every team name possibility released is because there aren’t logos, colors, and designs to go with it.
Last week we conducted a poll on Twitter that proved it beyond a shadow of a doubt.
Which will have the largest effect on you buying Las Vegas NHL apparel?
— The Sin Bin (@SinBinVegas) August 8, 2016
Only 18% of the participants said team name was the most important factor in their decision to purchase apparel.
To further prove it, just go back through the comments we get on our designs. If we released the name Peregrines, Rat Pack or Venom, people all over social media would freak out, saying those names are miserable. But when you see logos like the ones Isaac Palestino and Samuel Ho have designed, the names come to life and people can actually envision themselves wearing them.
And it’s not just names, it’s colors too.
Remember when the Sharks came out, their jersey was in the top two in North America in sales, who ever would have thought that teal could have been a hot color and that time and the Sharks proved how important it was to their branding. –Murray Craven
Colors sell. Look at the Seattle Seahawks, the Carolina Tar Heels, the Los Angeles Lakers, and the list goes on and on, a killer scheme can save even the stupidest name.
Las Vegas has a rare opportunity to claim a color and attach it to the already world renowned brand. If they do it correctly, there will be a unique accent color. A color unused by any sports team anywhere. One in which a fan wearing a blank shirt in that color still symbolizes Las Vegas Hockey. Feel free to make fun of me, but this would work perfectly.
So just relax people, wait til you see the finished product. Whether the team name is Nighthawks, Silver Knights, or Teamy McTeam Face, it won’t matter if the NHL, Adidas, and The Creator light the lamp with the color scheme and logo.