Time to set your presets in your car to 1340 AM and 98.9 FM, cause they are the new home of the Golden Knights on the radio. That’s Fox Sports Radio in Las Vegas and they are owned by Lotus Broadcasting, the same company that owns ESPN Radio and NBC Sports Radio in Vegas (Yes, it’s weird, but it’s true).
The plan is to have the Knights on Fox Sports Radio, which has signals on AM (1340) and FM (98.9). There will be no pre-empting of the broadcasts, which was a key element for the hockey team. Lotus’ inventory of stations allowed it to guarantee a permanent home for the NHL, and with the FM signal will guarantee reaching all parts of the valley. -Steve Carp, LVRJ
Lotus broadcasts UNLV Rebel football and basketball, and carry Las Vegas 51s games for the 11 people that listen to AAA Baseball on the radio. Lotus is also the home of the most local sports talk shows with hosts including Mitch Moss, Michael Pritchard, Steve Cofield, and Seat Williams. There’s no debating, Lotus is the undisputed sports radio powerhouse in the valley. So from that perspective, this is the right place for the Golden Knights, and it’s obviously a great add for Lotus.
We do have our questions however about how great of a choice this really is for the Golden Knights?
Luckily, there’s a press conference this afternoon that may give us some of the answers. So, rather than go on and on about it now, only to find out the reasons for our reservations have been solved, we shall wait. But believe you me, we’ll have much more on the impact of this decision later tonight or tomorrow, and odds are, it’s not going to be pretty.
There is other positive news from the Lotus announcement though…
The team also is expected to announce its games will be broadcast in Spanish on ESPN Deportes, a Lotus station located at 1460 on the AM dial. -Carp
How many people will actually listen? Who knows, but honestly, who cares. This is an excellent move for the Golden Knights. 25% of the Las Vegas population primarily speak Spanish. Reaching that quarter of valley residents is crucial. It was a clear priority for the Golden Knights, and ESPN Deportes offers it.
The press conference is scheduled for 3:00 PM.