Priorities may finally be starting to change in the offices of the still yet to be named Las Vegas NHL franchise. A franchise that was officially awarded 96 days ago and since has added a GM, assistant GM, eight front office staffers with the word director in their title, a scouting staff that recently hit the double digits, multiple ticket executives, a few corporate sales people, and a host of others. It was a staff of 40 (by our count) and prior to today, had an incredibly light focus on marketing.
Via press release, the team announced Kim Frank as the new Vice President of Marketing. She’s a former Washington Capital and has also worked in the D.C. area with the Wizards and Georgetown University tallying an impressive 18 years in the sports marketing business.
But that’s not all. Teamwork.com, the chosen hiring agency for the new franchise, is also accepting applications for Street Team members who are described to be in charge of off-site events, communicating general hockey information, and INTERACTING WITH FANS.
I don’t use caps lock often, but when I do…
Over the first 100 days the focus has been on hockey operations; getting the staff in place that will make sure the team on the ice is a winner. No one can ever argue with that focus, because without that piece, all else is moot. However, the same can be said in reverse. A fan without a team isn’t really a fan, but a team without fans isn’t really a team either.
The team’s Twitter has 33,000 followers. Facebook has 10,400 fans. Instagram has a following of over 5,800. Oh, and remember that story from last week, more than 16,000 season tickets have been sold! There’s a fan base here, there’s just nothing being done to cultivate it.