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Praise Be To Foley, Vegas Golden Knights Hockey Website

NHL’s Business Booming In VGK Era

Credit: NHL TV commercial

It’s no secret, the NHL is the least profitable, poorly marketed, and the lowest draw of all four professional sports leagues in North America. However, according to the Associated Press, business has picked up across the National Hockey League. It happens to coincide with one of the league’s freshest markets throwing one heck of a Stanley Cup championship parade in 2023.

We’ve seen an influx and a growth of female fans, diverse fans, They’re finding our product, they’re falling in love with it, they’re starting to watch more. -Kyle McMann, NHL Development to AP

Two years ago, we reported that it was estimated that 40% of Golden Knights fans are made up of women. After Vegas’ Stanley Cup championship, those numbers have most certainly increased. When you add young kids and newcomers to the sport the population of VGK’s community continues to rise. In turn, so are other NHL markets.

New fans, new franchises, and new broadcast partnerships aided the league’s latest boost in revenue and viewership. Sure, the sport may have seen a bounce back from the pandemic but let’s not forget the Golden Knights’ impact on the bottom line.

Business is booming for the NHL, which has bounced back in a major way from the pandemic. Backstopped by new media rights deals, digital dasher boards and helmet and jersey ads, and buoyed by an overlap of generational stars, ratings are up, attendance set a record and revenue is at an all-time high — an estimated $6.2 billion annually.

Trying new things, including puck and player tracking and cartoon versions of games to draw in younger fans, has set the table for this success. Decades since the experiment of the glowing puck, experts credited the league for attracting and retaining a bigger audience in a crowded sports marketplace… the league has done a good job reaching beyond traditional markets, overcoming some of the unavoidable shortcomings of being expensive to play. –Steven Whyno on APNews.com

Vegas may turn off some snobby traditionalists, but last year’s Stanley Cup Final was the second most-watched series since 2020. And in 2018, Vegas’ five game series against the Washington Capitals had the second-highest ratings since 2015. In seven seasons, hockey enthusiasts have gotten used to seeing Vegas deep into the postseason. The NHL has benefited from their competitive play.

While the Golden Knights successfully share a city with the Raiders, overall, the NFL and NHL are far from equals. For starters, professional football rakes in almost $20 billion. Which is three times what the revenue commissioner Gary Bettman boasts about. The Las Vegas Raiders made that all by themselves in 2023.

The NHL still has work to do to catch up with the NFL ($18.6 billion in revenue in 2022), NBA ($12 billion) and Major League Baseball ($11.6 billion), but it’s not unrealistic to think $10 billion is attainable before the end of the decade.

One challenge is getting fans who are focused on their own team to watch others. There’s evidence that is also starting to turn, with Bedard (Chicago) and Artemi Panarin (New York Rangers) jerseys the highest-selling this season and good ratings even when Canadian teams are on national television in the U.S. –Whyno on APNews.com

It’s hard to believe the NHL will ever get close to what the NBA or NFL produces annually but the league has its sights on Major League Baseball. It’s a tall order but baseball hasn’t grown enough with women or young kids. At least not like it has caught on with hockey fans here in Las Vegas or across the continent.

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33 Comments

  1. jeffrey m sutton

    I like hockey.

    • knights fan in minny

      me to greatest game in the world

      • Alex

        Behind cow tipping and corn hole for you

        • knights fan in minny

          look who is back the malt liquor piece of shit loser spook i thought you were dead

        • knights fan in minny

          corn hole is more popular then thuggin i forgot you would not know that your to fucking stupid

        • ThG

          Hi Alex, they let you out for three day week end?
          Make sure you check in with your parole officer on Tuesday.
          OK ?

  2. JB

    Hockey and football are tied for first in my love for sports! (a close third is pickle ball or cornhole). 🙂

    • Ricardo

      Football and MLB are woke. Hockey, not so much.

      • knights fan in minny

        yes sir

      • Emmanuel

        Not woke? Check out the league and league sponsored hockey news website, not to mention some of the reporters & trade rumor websites. Its not woke in canada its mainstream.

  3. Knights Forever!

    Great article! It’s great to see the NHL starting to get that kind of attention. It’s the greatest sport in the world to me. I wish the Knights were still in it this year of course but I’m still streaming the games and watching some of the greatest athletes ever. I think the fact that they have started to make it less violent and more about skill has really helped the fan base.

  4. ThG

    a quick check of AI for most fake person in world and the result is
    Taylor (not so ) Swift

    and AI shows Dr Gene Scott as most endearing , influential TV evangelists of last
    40 years.

    • knights fan in minny

      the fucking loser wingnuts is back you sick piece of shit

  5. Emmanuel

    It hurts that most people in warmer states dont grow up playing hockey. I played Gym Hockey in the 80s and that was rare much less the ice version.

  6. ThG

    happy memorial day week end americans, and vets !

  7. Tim

    I’m just one of millions of GI Joes but remember this Memorial Day freedom ain’t free and always honor our fallen soldiers there the real hero’s.

  8. JB

    Whether you agree or not with all the wars we have fought, our soldiers have no choice. They go where our old white guys send them. Bless them and their sacrifices !

    • ThG

      JB
      take your racist bull shit elsewhere, it won’t fly here, woke broke, joke.

      Lincoln wasn’t old, JFK wasn’t old, Truman wasn’t old, Washington wasn’t old. Woodrow Wilson was sort of old in WW1, Teddy Roosevelt wasn’t old. McKinley wasn’t that old.

      Freedom is not free, funny how last world war we fought nazism and banana republic tactics. Now Jihad Joe is using the same neo Fascist tactics. And you lame brains voted for this anti American piece of shit. And for obama who changed the demographics of this nation turning USA into third world shit hole in many areas. Shame on you socialist commie pieces of shit.

      We had a good thing going until yourparty messed it up. Look at all the states and cities you took over from LA to SF, to NY to Detroit, you blue shits messed up everything. You know it, every one with a brain knows it.

      • ThG

        Genghis Khan, and whole Khan clan weren’t white old men, putz. Neither were the hordes of Saracen. Putz. Or the Camanche raiders. Or Aztec warriors.

      • TS

        You, thQ, are the only human on earth who would argue with a ROCK! Your knack for taking other’s good will and fucking it up, is LEGENDARY. Can’t you control yourself, old man?? Oh, wait, I know the answer to that…of COURSE you can’t!! You’re a NUTBAG!!

        • ThG

          go troll someone else

          btw jb the local karen called you a rock,

          • JB

            Thg your stuff doesn’t bother me. Have heard your crap forever. You have no influence over this site anymore. You take something said in good will and try and make an argument out of it for attention. You are just a little little person. Lonely, lost. Mostly funny. It’s obvious you don’t even believe much of what you say. Just an immature sad lonely being.

          • ThG

            JB . you are the lonely one, posting that you like it when someone calls you a rock.

            And your wifey, is a big ugly troll, with yellow teeth, and a smelly butt that reeks and leaves snail trails all over the city. You two deserve each other, the rest of us use lysol spray to rid the area of your troll scent. PeeeUUU.

            If my stuff doesn’t “bother you” your last poll sure sounds like you were triggered when I called out your bull shit racist crap. Take your shit elsewhere, bigot.

  9. Rozelle

    Football strictly a TV sport. made for TV. very profitable thanks to TV.

    case in point……….the Cleveland Rams, then LA Rams, then St Louis Rams, then LA rams again.

    the Oakland raiders, then LA raiders, then Oakland Raiders again, then Las Vegas raiders.

    the Baltimore Colts moved in the middle of the night to Indianapolis.

    the San Diego Chargers became the LA Chargers.

    the Chicago Cardinals became the St.Louis Cardinals, then the Arizona Cardinals.

    Cleveland Browns became Baltimore Ravens in ’96

    etc etc etc

  10. ThG

    wally vs downey, classic
    old time TV

  11. Vic

    Nice to see Florida suffer a horrible loss after dominating the Rangers in every category except goals. Of the remaining 4 teams, I’m rooting for the Rangers as the other 3 are on my hate list. However, I think Dallas will likely be the last team standing.

  12. JB

    Glad to see Rangers go up 2-1. Hope Dallas can do same tonight.

    • ThG

      get lost bigot, and take your bull shit posts with you. TRoll.

      Go play your race card else where. anti AMerican scum bag.

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