Here at SinBin.vegas we’ve been pretty critical of the lack of marketing of the team in the first 100 days of its existence. Recently the organization hired Kim Frank, formerly with the Washington Capitals as the new Vice President of Marketing. We talked to Kim about the challenges of marketing to an expansion city, her successful campaigns in Washington, how the team has been marketed thus far, and much more.
**Kim will be joining the SinBin.vegas Podcast in the near future for a much more in depth look at what’s to come from a marketing perspective of the NHL’s newest team.**
Glad to hear she hated Neon, most do, glad she listens to feed back from fans and thus Golden is OUT! That leaves Desert and Silver, fine with either as are 90% of poll voters 🙂
Good interview Ken. Kim sounds like a great addition to the Las Vegas Team.
Interesting stuff “between the lines”. I agree with you about the team having a connection with the culture of Las Vegas in its identity. With such a dynamic and colourful city, the task of creating a “unique-to-Vegas” theme shouldn’t be that hard. HOWEVER…consider the parameters that have been placed on the creative team by Mr. Foley and the NHL. The colour scheme (apparently gold, silver, black and now “rock-red”), the name (something Knights) and the NHL ban on anything that even remotely suggests gaming or the strip, has certainly made it difficult to give it that ‘Las Vegas feel’. The only thing uniquely Las Vegas about the identity, just may be what you referred to…the colour of the mountains.
It sounds like the primary identity will be fairly generic, and the “distinctly Las Vegas” stuff will show up on alternative logos and uniforms.
…and she was very diplomatic about “Rat Pack” :D.