It’s clear the NHL is in a financial crunch. Unlike the other major pro sports leagues in North America, hockey is trying to scrounge up coins buried deep in couch cushions. The league and its players need to find ways to grow revenue and it needs to happen soon. Some have suggested the Seattle Kraken organization pay half of their entry fee now to help the league get through tough times. Others have suggested extending the postseason, but there’s one that stuck out as an easy, smart way to make a buck.
If I was a player, I’d be talking about expanded playoffs and ads on jerseys. Bettman has said in the past the number has got to be worth it. Something small in a corner but enough that you know it’s there. No more of this it’s tradition… It’s time. –Elliotte Friedman on 31 Thoughts Podcast
I tend to lean more towards the traditional side of sports. I don’t want robot officials, I can’t stand visiting teams wearing their white sweaters and I hate advertisements on team jerseys. That’s up until now. The 2020-21 season is on the line and whatever the league can do to make it work, needs to happen.
It’s true jersey advertisements break tradition. They can potentially tarnish an already perfect team sweater by making it look cheap and commercialized. Overall it’s bad idea, but in this economy making money is all that counts. Especially if revenue from jersey sponsorships can get this NHL season off the ground. Using the NBA as an example, corporate ads can bring in bags full of cash.
So far, 19 of the 30 NBA teams have teamed up with an advertiser… The Warriors are getting $20 million a year for three years for the Rakuten ad on the upper left chest of their jerseys… –Steven Kutz, MarketWatch
The issue with business sponsorships on jerseys is finding the right fit, for the right cost. Most importantly, how to make sure they don’t become an on-ice eyesore.
The NBA hired a sponsorship research group five years ago to look into selling jersey ads. Players won’t look like walking Nascar vehicles: there will be just one 2.5” x 2.5” ad on the left chest of every jersey.
Such ads are common on sports team jerseys outside the U.S., such as in the English Premier League. –Kutz, MarketWatch
Could the Golden Knights find a local sponsor that is interested in a serious financial commitment, or will it go to the highest bidder like Blue Diamond Almonds, or Vistaprint? Maybe, it doesn’t matter who sponsors the Golden Knights as long as it pays the bills.
The bigger question is can the league scope out enough corporate ads to make up some financial loss? If the NBA can find the money, the NHL should be able to as well. Although, at a much cheaper rate. It won’t matter as long as the generated revenue can help save the season.
I’ve asked how many owners don’t want to play. I’ve had someone say to me ten to twelve. I had someone say to me that’s too high and it’s more like six to eight. But I’ve heard there are surprises. However, I’ve also heard there are a lot of owners who think that if they don’t play what it’ll it do to their franchise valuations. Which is what these people care about probably the most, would be devastating. They recognize that. –Friedman on 31 Thoughts Podcast
Let’s face it, sponsorships on jerseys suck, but it would suck way more without an NHL season. So, what do you say, let’s crowd fund for a SinBin jersey patch. I’m sure the Golden Knights won’t mind. Just imagine a stitched SinBin logo on the upper right corner of Shea Theodore’s official Adidas jersey. It would be great for both businesses.
Okay, maybe just ours.