As the keynote speaker at the University of Toronto’s 5th Annual Sports Industry Conference, Bill Daly spoke a bit on the expansion process and the league’s plans moving forward.

Per the usual, Daly did not say much on the expansion process itself, but he did use a term we haven’t really heard much, and one that bodes well for Las Vegas.

Grassroots. So, maybe like expanding to a burgeoning market that currently has very little footprint in the NHL? A market looking for it’s first major professional sports franchise? A market that has thousands of kids without a home team that could easily take up hockey as their new favorite sport? What do you say Bill?

DAMNIT! Same something different!

Well, at least he said grassroots. I think that might be my new favorite word.