From the very beginning Las Vegas was going to be under a microscope. Every wrong move would be picked apart like an owl pellet in 7th grade biology class. Just like that owl pellet (which I later found out was poop… after I ate lunch) curious minds only remember the gems they find inside of it. Sure they’ll come across some undigested owl food like fur, feathers, and teeth, but it’s rat skull they’re really looking for.
George McPhee and his dream team staff. Fur. The incredible number of ticket deposits sold before the team ever existed. Feathers. The fact that 5,000 people showed up to be told an adjective that will proceed the word Knights. Teeth.
But a failed video and a denied trademark. Rat Skulls!
Those skulls are all the world cares about. They are the lasting impression, and the lasting impression for the Vegas Golden Knights can pretty easily be summed up in one word: Joke.
All in all, this organization’s been a great success. They’ve got a killer front office, they’re selling gear like nobody’s business, and the buzz in town was palpable on both June 22nd and five months later on November 22nd when they unveiled the name.
But it’s those damn skulls that are dominating the headlines, social media, and the water cooler talk at the office.
VideoGate, a little trademark dispute, those aren’t real problems. Public perception, that’s a real problem, and it’s the first one the Vegas organization will have to face. It’s the test those 7th graders had to take when they were done picking apart their owl excrement. You better have learned something, or else you my 13-year-old friend are left with nothing but a poop covered rat skull.
Vegas’ test is to turn this around, cause otherwise, that perception will quickly turn into reality.