On December 7th, 2016 the Vegas Golden Knights received notice that their trademark application had been denied by the US Patent and Trademark Office (USPTO) due to the likelihood of confusion with the College of St. Rose Golden Knights. On June 6th, 2017, the Vegas Golden Knights responded in a 1,347-page document citing hundreds of examples explaining why they believe there is not a likelihood of confusion.
Unfortunately, for the Vegas Golden Knights, that response was still not fully compelling enough for the USPTO, but it was good enough to end the “will they change the name” drama. The Vegas Golden Knights filed two trademarks, one for “entertainment services, namely, professional ice hockey exhibitions” and another for “clothing.” The first was approved, the second was not.
This means the team name is exclusively trademarked when used for hockey games, and more importantly, confirms the team will not have to change their name. The clothing trademark, on the other hand, was suspended meaning the Golden Knights still do not own the exclusive rights to print the name on gear.