Recently there has been a lot of noise about the decision of the Golden Knights to cancel the tickets of certain season ticket holders. A few reported stories have sparked questions and in many cases fear for current ticket holders that they could be next to have their tickets canceled.
We sat down with Todd Pollock, VP of Ticketing, and Kerry Bubolz, Team President, to help try and clarify the situation.
Both Bubolz and Pollock answered questions, but their answers were combined to avoid any confusion.
What is the policy and has there been any change in the policy that has led people to have their tickets revoked?
This policy has been in place since Day 1. We formulated membership agreements almost three years ago, so this has always been an expectation that people will sign and follow the rules, it’s not like all of a sudden we got good and we’re arbitrarily making decisions. People first started signing the agreement around November of 2016, and to date, we are at 100% of members that have signed it.
There are a couple of things that are key in the agreement. One is that people are buying season ticket memberships with the intention of being a fan and not for financial gain. That is clear as day in the agreement. The second notion is that the team will offer a secondary resale market option because we do not expect everyone to go to every game. The agreement states that they must use our secondary site option. Last year it was StubHub, but we are no longer working with them so we are utilizing the Flash Seats marketplace this year. That’s the biggest change in relation to where people can sell.
When were the first seats revoked from users?
Not until June, July, and August did we start pulling seats. We gave everybody the benefit of the doubt. They had 55 home games to show us what they do with their seats and now we have the data and we can go ahead in making fair decisions. We were looking at it throughout the year and along the way, there was some communication.
When was the first person warned that their seats may be revoked?
It was near the end of the regular season.
So no one lost their tickets in November?
No. No one.
Did anyone even lose them before the playoffs ended?
There were a few but they were blatantly abusing. Double-selling and such. That was very much few and far between.
(Double selling is when people will list the same tickets on multiple sites in an attempt to sell the tickets twice. It results in one of the buyers not getting legitimate tickets.)
What is the main reason you don’t want people to sell tickets?
People can sell. They are absolutely permitted to resell. They do have to use the secondary marketplace that we’ve authorized them to use. That’s the policy because it’s the only way we can guarantee the authenticity of the tickets that are being sold.
Why is it not acceptable for people to sell on Facebook?