Chief Marketing Officer Nehme Abouzeid announced on Facebook today that he is no longer a part of the Vegas Golden Knights organization.
Pro hockey effectively launched in Vegas. City excited. Team drafted. Brand rolled out. Flagship store opened. Fan base engaged and growing. Looking forward to the next journey helping other companies and brands do the same. Look for my own firm launching soon in Vegas. -Nehme Abouzeid on Facebook
Abouzeid was hired in November of 2016 and became the first Las Vegas local on the staff having worked at the Wynn and Sands for the previous decade.
Nehme left the Golden Knights having helped us reach many key milestones. We wish him the utmost success in his future endeavors. -Kerry Bubolz, Golden Knights President
@GoldenKnights owner Bill Foley on CMO Nehme Abouzeid's departure "Wanted to do some personal consulting in the areas he had been handling"
In Vegas culture it’s the Year of the Golden Knight, in Chinese culture it’s the Year of the Rooster. In a ceremony at the Mandarin Oriental yesterday the two met, exchanged pleasantries, hockey sticks, and golden roosters in an attempt to create a symbiotic relationship that could truly turn the Vegas Golden Knights into the worldwide brand The Creator is hoping it becomes.
Now, obviously, the ceremonial exchange of a left handed hockey stick with the words Vegas Golden Knights on it for a golden rooster aptly named Stanley by the GM of Mandarin Oriental is hardly going to do anything to form a relationship with the Asian fan base the NHL has yet to capture. But the gesture is just the beginning.
The Vegas Golden Knights plan to attract fans from all over the world, including the world’s largest market, and the NHL’s smallest, China. It’s quite the tall task, but if even a small part of the eastern hemisphere adopts the Golden Knights as their own, look out.
Think of this as a the ribbon cutting ceremony, the only difference is this relationship is going to be much slower growing and much more difficult to see than what’s going on at the site of the last VGK ribbon cutting.
They’ve proven their commitment to the military. Now shown the beginning of an engagement with the Asian market. Next up, diving into the lifeblood of the organization, Las Vegas locals. Though I can’t get into much of what’s scheduled (was asked politely to wait until the press releases come out), there’s a lot on the plate in the coming months, and likely weeks.
Ok, enough about that, let’s see some Rooster pictures!
FRONT ROW: Peter Sadowski, Kerry Bubolz, Nehme Abouzeid BACK ROW: Donald Bowman (Mandarin Oriental GM), The Creator, Steve Sisolak (Clark County Commission Chairman)
Golden Knights Chief Marketing Officer Nehme Abouzeid talks about the Behind The Vegas Ice documentary first airing Wednesday. We also discuss the parachute team debacle, the Black Clover brand and the team store, merchandise, and more.
Newly hired Nehme Abouzeid joined me on KXNT Newstalk 840 AM. Abouzeid talks about the event on the 22nd, his expectations for the new franchise, and the challenges of being the “newest headliner on the Strip.”
A press release was just sent out announcing the hiring of Nehme Abouzeid (we’ll figure out how to actually say that later), as a Senior Vice President and Chief Marketing Officer for the Las Vegas Something Knights.
Abouzeid was most recently the Executive Director of Brand Marketing, Advertising, and Entertainment Marketing for Wynn Las Vegas. Prior to that he spent nine years with Las Vegas Sands Corporation.
Let me put it more bluntly for those who missed my point of the bold words in the last paragraph. Dude is from Las Vegas.
But wait, check this out.
Known as a creative marketer and versatile executive who excels at maximizing revenue across the integrated hospitality enterprise, he has been named to the “Top 40 Under 40” lists of Global Gaming Business Magazine and Vegas Inc., the city’s top business journal. -Press Release
He has an extensive knowledge of the sports industry, a wealth of experience marketing a world-class brand and, as a long-time Las Vegas resident, he knows our city and our community. This is definitely a combination that will support the long-term success of our franchise. -Kerry Bubolz, Las Vegas Hockey President
All joking/back patting/bragging/pumping up our ego/dominating the Vegas hockey blogging game, aside, Abouzeid truly does appear to be an absolutely brilliant hire. He’s a guy that knows Las Vegas, knows how to market to locals and tourists alike, and truly understands what it takes to be noticed, and stay noticed, on the Las Vegas Strip. We’re pumped to see what he has in store for this organization.