The calendar has now flipped to September and we still don’t have definite date for the unveiling of the team name. We unearthed a few rumors of a specific date in the middle of this month, but it appears those have turned out to be false.
There is definitely no date set. -Michelle Kersch, VP of Communications
The latest timeline confirmed by The Creator is late September to mid-October.
Speaking with apparel representatives around the city we’ve learned it’s expected to take around 6-8 weeks from the date the team name is finalized to when all the apparel would be printed, shipped, and ready to be sold. However, that could certainly be shortened if only a few items are available for sale at the unveil party.
The Creator mentioned earlier that jerseys were not likely to be available for sale at the time of the party, but hats, shirts, and such would.
A teleconference was scheduled for August 10th with the NHL and Adidas and the name was expected to be finalized on that date. About a week later it was confirmed that the final name had indeed been selected.
October 5th is exactly eight weeks from that teleconference, which matches up well with when we’ve long assumed they wanted to get the team name out, prior to Frozen Fury at T-Mobile Arena on October 7th and 8th. But every day that passes is another day the new Las Vegas franchise is losing money rather than making it.
UPDATE (9/2/16 12:12 PM) – Maybe we’ll be waiting even longer…
— Amber Dixon (@AmberNews3LV) September 2, 2016