Here at SinBin.vegas we’ve been pretty critical of the lack of marketing of the team in the first 100 days of its existence. Recently the organization hired Kim Frank, formerly with the Washington Capitals as the new Vice President of Marketing. We talked to Kim about the challenges of marketing to an expansion city, her successful campaigns in Washington, how the team has been marketed thus far, and much more.
**Kim will be joining the SinBin.vegas Podcast in the near future for a much more in depth look at what’s to come from a marketing perspective of the NHL’s newest team.**